In Kenya alone, nearly four million residents in about 25 counties are battling famine as the worst drought in 40 years takes its toll.
Livestock is dying in their thousands due to a lack of feeds owing to failed rains in four successive seasons. The weatherman has already projected depressed rains in the short rain season starting in October, exacerbating an already awful situation.
The African continent is no stranger to famine. The worsening effects of climate change and frequent drought-induced food crises underscore the immediate need for drastic action on mitigating the impact from governments, individuals, and corporates as well.
Entertainment giant MultiChoice has entered into a media broadcast partnership with The Earthshot Prize, a global prize for the environment, designed to incentivize change and help to repair the planet in the next 10 years.
The deal seeks to accelerate and spotlight the ingenuity and ambition of innovators, activists and scientists across Africa, who are working to address the climate crisis on the continent and around the world.
The Earthshot Prize, a recognition that sees each winner under five categories get £1 million grant to scale their work, aims to find scalable solutions to address the world’s most pressing environmental challenges.
“As the leading entertainment company in Africa, we have an extensive footprint on the continent. We reach 21.8 million households across 50 countries.
“We are well-positioned to make a meaningful contribution to create a sustainable future in Africa. This partnership will enable us not only to educate communities on climate change, but to also encourage innovators to pitch their solutions, inspire other corporates to join the fight against climate change and to motivate governments to prioritize climate change as part of their national agendas,” said Imtiaz Patel, MultiChoice Group Executive Chairman.
Partnership with MultiChoice will help raise awareness and understanding of The Earthshot Prize across Africa, supporting local finalists and highlighting their innovative solutions and mobilizing communities to address sustainability challenges.
For the next eight years, The Earthshot Prize will launch a global search every year for ground-breaking solutions to five Earthshot goals – Protect and Restore Nature, Clean Our Air, Revive Our Oceans, Build a Waste-Free World and Fix Our Climate.
“There are thousands of game changers and entrepreneurs committing their lives to solving our generations’ biggest challenges; investment and support is critical for each of them to fulfil their vision,” said Hannah Jones, CEO of The Earthshot Prize.
The Earthshot Prize was launched 2021 with three African organizations selected as finalists – Sanergy (from Kenya), Reeddi Capsules (from Nigeria) and Pole Pole Foundation (from the Democratic Republic of Congo).
The Earthshot Prize Global Alliance is a network of global organizations that share the ambition of the Prize.
The Global Alliance Founding Partners are a group of leading global organizations and philanthropists which act as strategic funding partners to the Prize, including Aga Khan Development Network, Bezos Earth Fund, Bloomberg Philanthropies, Breakthrough Energy Foundation, Coleman Family Ventures, DP World in partnership with Dubai EXPO 2020, Eleven Eleven Foundation, Holch Povlsen Foundation, Jack Ma Foundation, Legado Para A Juventude, Marc and Lynne Benioff, Paul G. Allen Family Foundation, and Rob & Melani Walton Foundation.