Coca-Cola
Coca-Cola Vice President, East, and Central Africa Franchise, Debra Mallowah pose for a photo in a Tuktuk during a market visit to engage and interact with the firm's distributors and retailers in the Coast region. The visit culminated in a flag-off of the Christmas caravan at the Mama Ngina Waterfront to officially kick off the festive season in Mombasa.

In case you are forgetting, it is that time of year again when families and friends gather and toast to the festive season.

With pandemic-induced travel curbs lifted in Kenya, being able to travel for the Christmas and New Year Holidays when and where you like is the hallmark of the return to normalcy, bringing back the excitement of the good old days.

Quite often, the little ones, choose to write down letters to Father Christmas, hoping that they’ve impressed well enough to receive loads of cute presents on Christmas Day.

But despite being a busy time of year, the jolly fellow always manages to find some space in his diary to pay a visit during the festive season.

This year, beverage maker Coca-Cola has set out to bring the cheer and excitement just like Father Christmas to a location near you.

Just a week after flagging off the Coca-Cola Christmas Caravan and lighting up of the KICC tower in Nairobi, the beverage maker’s Real Magic Christmas campaign has entered the historic city of Mombasa spreading the season’s cheer, happiness, and optimism.

The campaign seeks to celebrate the real magic of humanity that comes when people and communities join hands.

Read also: Inside Coca-Cola’s plan to tackle global plastic pollution

It also aspires to remind consumers that real magic happens in moments of connection especially when shared with family and friends.

What’s more, the real magic campaign includes the unveiling of a new design identity for the Coke trademark.

The fresh Hug logo is inspired by its representation on Coca-Cola’s packaging and lifts the curved Coca-Cola trademark emblazoned on bottle and cans labels to provide a visual signature that will embrace and frame moments of magic across the firm’s communications in the years ahead.

“We are bringing the Coca-Cola Christmas caravan for the first time to Mombasa as we set the mood for the Christmas celebrations and share the real magic connections with our customers.

“The Coast region is an important market for us, and it is also one of the regions where people from various parts of the country and the world come to visit during Christmas to have a good and enjoyable time with their families and friends,” said Debra Mallowah, Vice President, Coca-Cola East, and Central Africa Franchise.

As the colorfully lit Coca-Cola caravan makes its way to various parts of the county, consumers will enjoy discounts and offer on products.

The caravan is set to make stops at several retailers and town centers across Kenya giving products and other gifts in the spirit of gifting, sharing, and rewarding consumers.

“We urge our consumers to share the little they have with those around them and celebrate the real magic of the festive season with Coca-Cola,” said Seth Adu-Baah, Managing Director, Coastal Bottlers Limited.

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