This past few weeks, things at Coca Cola East Africa appear to be going very well. Not only is the soft drinks maker dumping its old office for a new one situated at the leafy suburb of Lavington Nairobi, but today, it launched a portfolio of three brand new drinks which the MD, Mr. Artul Miranda has assured will excite your taste buds.
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When he stood up to speak, Mr. Miranda said that his company is investing in innovation with a major focus on vitamin-focused drinks.
“We are providing our consumers with brand new beverages of unbeatable quality so that they can integrate them into their daily routines” he added.
The MD, also said that the new beverages, namely; Minute Maid Nutridefenses, Powerade Sports and Coke plus Coffee, a fusion of Coca Cola and coffee ideal for an afternoon kick; are designed with a focus on lifestyle, smaller packaging and price affordability for all.
He was speaking at a colorful launch party organized at Coke’s Upper Hill office in Nairobi.