Following successful missions in Tanzania and Zanzibar, Equity Bank Kenya Limited is hosting delegates from the United States of America (USA) to explore investment opportunities in Kenya.
The trade mission has been arranged by Equity Bank Kenya and Tanzania in partnership with the US Embassy in Kenya, East African Business Council, Minnesota Africans United, Global Minnesota and Prosper Africa, a US Government initiative that connects US and African businesses with new buyers, suppliers, and investment opportunities.
The seven-day event will see corporate America representatives engage with hundreds of local entrepreneurs, MSMEs and corporates through organised panel discussions, one on one business networking sessions and site visits to businesses in Nairobi and its environs.
Equity CEO Dr James Mwangi doubled down the organisation’s commitment in delivering its expertise, skills, purpose and vision by advancing the interests of MSMEs, youth and women-owned businesses to support the government in overcoming the current gaps in trade across Africa and the world at large.
“I extend a warm and cordial welcome to the visiting delegates from the USA and the local private sector players and look forward to positive engagements that will lead to business realisation. Our interactions during this trade mission are critical as this will enhance knowledge exchange enabling us to meet the needs of the immediate market and the global trends in consumer behaviour,” said Dr Mwangi.
US Embassy in Kenya Senior Commercial Officer, US Commercial Service Joshua Startup said the mission comes at a time when Kenya ranks as one of the 10 fastest growing African economies, making it an excellent investment opportunity for American companies aspiring to invest and expand their business profile.
The trade mission is among the many initiatives that the Group through its regional banking subsidiaries in six countries has put in place to accelerate the implementation of the Africa Recovery and Resilience Plan and to champion the sustainable building back better of the African continent post the COVID-19 pandemic.
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Earlier this year, Equity Group launched the Africa Recovery and Resilience Plan, a socio-economic transformation plan that Equity has seeded with a US$7 billion fund with the aim of impacting 100 million people within the African continent through its financial and social impact initiatives and reaching 5 million MSMEs and 25 million individual customers, to create 50 million jobs.
The plan has seen the Group champion investments by the private sector in the agricultural and extractive sectors, manufacturing and logistics, trade and investment, the MSME sector, social and environmental transformation, and the promotion of a technology-enabled economy in order to support financial empowerment and wealth creation.