Beer maker Kenya Breweries Limited (KBL) has unveiled a new logo as a part of the company’s celebrations to mark 100 years since its establishment.
The company said the new logo symbolizes 100 years of building East Africa’s largest beer manufacturer, founded as a riverside operation in Ruaraka, in 1922.
The company said the new-look logo ushers in the next 100 years where KBL seeks to spearhead innovation, and talent development as part of its sustainability agenda to create shared value and drive growth.
The logo was designed by 23-year-old Anncatherine Njuhi, who is a former student at Buruburu Institute of Fine Arts.
It encompasses the initials of the business name creatively merged with 10 barley leaves symbolising the 10 decades of trade since KBL’s establishment.
“One of the main things we wanted to do is change our logo and embrace a more modern look and feel that will potentially last another 100 years. We are excited to see what the next 100 years will bring. We remain committed to continuing contributing to the growth of the country’s economy as we continue to create the best performing, most trusted, and respected consumer products company in Africa,” said KBL Managing Director John Musunga at the launch.
Ms Njuhi was part of KBL Still Got Skillz? Logo contest where over 600 youth aged between 21 and 25 submitted designs for consideration. For her works, she won the top prize of Kes1 million and an internship at JWT/Scanad, which is part of WPP-Scangroup.
The second-placed logo was submitted by Bragin Maina and the third-placed by Austin Kamande, who took home Kes500,000 and Kes250,000 respectively.
The company’s Group Corporate Relations Director, Eric Kiniti, described the unveiling of the new logo as the first in a series of events and activities that are part of the celebrations, which are intended to cut across the East African region.
The logo competition was modeled along the same lines as the 2019 Got Skillz? where East African Breweries Plc (EABL) adopted a new logo.
“Today, we are happy that we have what we aimed to achieve at the end of the process, which is to have a new logo that is a fitting refreshment as we mark our centenary year as EABL along with our flagship beer, Tusker,” said Mr Kiniti.