In a new campaign, Black Shines Brightest, Guinness will be working with budding culture makers in Africa "who embody the spirit of Black Shines Brightest in different ways."

The sweet sound of music filled the specially prepared arena at the National Museums of Kenya, with artists performing throughout the entirety of the night.

Wanavokali, the Kenyan acapella group which caught the attention of the world’s music lovers with their rendition of Nyashinski’s hit single, ‘Malaika’ set the mood for the night.

And after almost two-year pandemic-induced hiatus on nightlife, regional brewer East African Breweries Ltd (EABL) has set sights on revving up Kenya’s feisty food, music, art and fashion culture by closely working with the movers and shakers in the sector.

Dubbed Black Shines Brightest, EABL, under their Guinness portfolio of brands, will be working with culture makers in Kenya and across Africa “who embody the spirit of Black Shines Brightest in different ways to celebrate African creativity and ingenuity.”

In Kenya, Guinness will partner with Adelle Onyango, who was named one of Most Influential People of African Descent (MIPAD) Top 100 Under 40 for her stand out impact under the initiative’s media and culture category.

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Onyango is also the 2017 BBC100 Women and one of OkayAfrica’s Top Women of 2018.

Black Shines Brightest campaign will also be partnering with fashion designer and entrepreneur Cris Njoki, who is currently an influencer with Hop House 13, one of Guinness’ brands.

Njoki is a trailblazer in defining culture in the ever trendy spheres of lifestyle, travel, wellness, fashion and food. She runs Ikojn a women clothing brand that is designed in Nairobi.

Mutua Matheka, Chef Stephanie, Brian Musasia, Filbert Kwiche, Just Rioba, Dapper Brother and Olive Karmen will also be showcased on the Black Shines Brightest docuseries highlighting creativity and ingenuity in their various craft.

Across Africa, the world’s most popular stout, Guinness, will be collaborating with Ghanaian Choreographer, Incredible Zigi, as well as Nigerian model and media personality Nelson Enwerem.

Singer and songwriter Nandy, who won the All Africa Music Awards twice in the best female artist in East Africa category in 2017 and 2020, will also be headlining the campaign in neighbouring Tanzania.

“The campaign is about collaborating with young minds to tell the progressive narrative of Africa in a very compelling way,” noted Kenya Breweries Limited managing director John Musunga.

Guinness posted 32 per cent growth across Africa attributable to rising consumption in key markets: Nigeria, Kenya and Uganda as well as new frontier Tanzania where local production of new variant Guinness Smooth has taken root.

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