More than 20,000 artists and content creators are set to earn more from Skiza after Safaricom announced plans to increase the revenue share by 33 per cent.
Following the move, the content-creators are set to earn better from increased earnings of 40 per cent from all their tunes on the platform.
Safaricom launched Skiza in 2009 as an avenue to connect content-creators to their fans and it has since grown to become a popular entertainment service for more than nine million Kenyans.
“Our decision to increase artist and content-creator’s revenue share by 33 per cent will act as a further boost to the creative industry to support talent growth and sustainability,” said Peter Ndegwa, CEO, Safaricom.
Skiza service is available to Safaricom subscribers and allows one to entertain callers with your favorite song instead of the normal “ringtone” while they wait for you to answer your phone.
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The increase in revenue share will be effective for all content on the platform from July 1 and will apply to both music and non-music tones.
Safaricom’s move is a timely boost for artists and content-creators who have been hard hit by the Covid-19 pandemic which has reduced engagement with their audience significantly cutting their earnings.
The entertainment sector including the Skiza service has also been affected by reduced customer spending in the face of the pandemic.
The company adds that the measure is part of its long-term commitment to the support and growth of the entertainment industry in Kenya through innovation.
Recently, Safaricom launched Baze, a digital video platform connecting content creators and smartphone customers. Baze further provides content creators with an avenue to generate earnings by taking a revenue share on customer subscriptions.